why running

james

RUNNING is not inherently linked to ARC PROJECT and ARC PROJECT is not inherently linked to RUNNING.

Rather, running (in particular, ultra running), is the most reliable mechanism we have found to deliver people to the revelation that they are capable of FAR more than they think they are.

If intense synchronised swimming induced a greater revelatory effect than ultra running, then ARC PROJECT would be doing that.

What is this revelation we speak of?

There are thousands of areas of your life where you settle, simply because you do not BELIEVE you are capable of anything more.

Self-limiting beliefs are a sickness and plight on humanity.

Running long distances is a POTENT medicine.

Running very far is not only a liberation from the belief that you cannot run very far--

--but also from thousands of other self-limiting beliefs that you hold about yourself across every area of your life.

It is remarkable insight that, like dominos, one falling knocks down all others.

And on the other side is the most colourful and fulfilled version of your life.

To stage a personal rebellion:

how_to_run_an_ultra.exe

Arc Project

  • The projects
  • AP1: the_virgin_ultra — 22.03.25, 50km
  • AP2: 5KM_supreme — 27.07.25, 24 x 5km (+ hills -- sorry)
  • AP3: the_long_commute — 29.11.25, 600KM (ENTIRE LDN TUBE NETWORK)
  • AP4: the_treadmill_factory — 30.05.26, AS FAR AS POSSIBLE IN 24 HRS
  • The library
  • manifesto — arc project
  • the_myth_of_sisyphus — camus
  • Supply
  • What is Arc Project?
  • AP4: the treadmill factory simulation